Strategic Management

Competitive Advantage with Technology

I have guest lectured Strategic Management on Masters (MBA, MSc) and Bachelor (BSc) degrees from 2005 to 2008.

The lecture focused on how technology has and could create either a short term or long term competitive advantage. Focused towards strategy, innovation and disruption, and based on case studies and using academic theories.

I will restart in October 2023, this time new topics and new material!

The session set the scene with a Tim Carr quote ...

"Today, no would dispute that information technology has become the backbone of commerce", but, can a firm "steal a march on their competitors by having superior insight into the use of a new technology".

Part 1: Theory and models

What is competitive advanage?
Strategic models
- PESTLE and SWOT
- Value Chain
- Core and augmented products/services
- Five Forces
- Resource Based View
- My own model on realisation of competitive advantage from emerging technology
How to apply / using models

Part 2: Market disrupting case studies

Online banking
Music downloads (iTunes)
Video sharing (YouTube)
Internet TV
RFID (stock management)
London taxi cabs